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Cabrillo Beach Coastal Park

Creator: Mike Schaadt, Ed Mastro, Cabrillo Marine Aquarium | History - 2009-11

Cabrillo Beach Coastal Park boasts a rich history.

Publisher: Arcadia Publishing

About this book
Cabrillo Beach Coastal Park boasts a rich history.



127 pages

San Pedro's Cabrillo Beach

Creator: Mike Schaadt, Ed Mastro | History - 2008

Named after the famous European explorer Juan Rodriguez Cabrillo, Cabrillo Beach in San Pedro is a recreational complex established in 1927 and located at the foot of one of the worlds largest breakwaters protecting the Port of Los Angeles.

Publisher: Arcadia Publishing

About this book
Named after the famous European explorer Juan Rodriguez Cabrillo, Cabrillo Beach in San Pedro is a recreational complex established in 1927 and located at the foot of one of the worldas largest breakwaters protecting the Port of Los Angeles. A regional destination for beachgoers, the wave-swept Cabrillo attracts beachcombers to the tide pools in the adjacent rocky shores of the rugged Palos Verdes Peninsula. During spring and summer, onlookers watch the grunion mate and lay their eggs in the outer beachas wet sand. The protected beach has long been popular with young families who enjoy the calm harbor waters. A public boat launch allows easy access, and the breakwateras boulders have traditionally attracted fishermen and pelicans. Many of the million annual beach visitors enjoy exploring local marine life at the Cabrillo Marine Aquarium, Los Angelesas regional clearinghouse for ocean issues, which began in 1935 as the Cabrillo Marine Museum in the Cabrillo Beach Bathhouse.



201 pages

Branding the Man, Why Men are the Next Frontier in Fashion Retail

Creator: Bertrand Pellegrin | Business & Economics - 2009

Looks at what makes a guy buy and gives concrete solutions to help retailers attract this elusive market, in a book that provides a blueprint for men's wear retail environments, as well as practical ideas that can be applied to the men's ...

Publisher: Random House Digital, Inc.

About this book
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make menwantto go shopping.Branding the Manoffers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. AuthorBertrand Pellegrinutilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer.Branding the Manimmerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail.


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